| An objective is made to be surpassed! |
Marketing objectives are frequently much more varied and specific than the simple profit maximization.
The analysis of the market and of the product placement contributes to lay down certain objectives that are defined in relation to the following:
- increasing market share
- expanding into new segments and increasing sales
- retaining the existing clientele and achieving further diversification
- quality and price
- fbrand loyalty
- launching a new brand on the market
The value of planning is proportional to the objectives and success one wishes to achieve.