1978 The first ever experience of Newtours in the Incentive sector for the Tuscan members of 'AGIS in crociera nel Mediterraneo' (Leghorn-Barcelona-Côte d'Azur), with a mandatory stopover in Cannes for the Film Festival. The incentive trip was made even more unforgettable by the visit onboard of famous Italian singers and actors (among which Alberto Sordi and Monica Vitti) who at the time were attending the Film Festival.
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1983 Club Mediterranée 'Santa Giulia' - Bosch Incentive. A one-week incentive experience in a holiday club, used for the first time as the setting for a program of this kind.
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1993 With the evolution of incentive offers, we created the program "Le Vie della Vite" (a wine route tour in Los Angeles, Las Vegas, San Francisco, Napa Valley and Sonoma) organized for 'Marchesi de' Frescobaldi' with the participation back then of an elite group of 15 people, which today has reached a total figure of 250 guests. This was a most satisfactory and successful program that led Newtours to win the Incentive Award in 1995 for the best and most creative incentive trip.
1994 The Italian Incentive & Convention Association (ASSI) is born, also thanks to the contribution of Giuseppe Lepri, one of its founders and directors
1995 Incentive program in Cyprus for 'Graniti Fiandre'.
1998 Renault Incentive Campaign "L'8 con i Campioni" - Jordan
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1999 Renault Incentive Campaign "Progress Club" - Guatemala
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Emotions have always been the basis of our programs and the driving force of our ideas. View picture.
Based on this idea, we create sporting theme trips (Malaysian GP for Climaco), adventure trips to discover new and exciting destinations (South Africa for Marchesi de' Frescobaldi) - View picture - and for Guido Berlucchi & C. - View picture) or training and team building trips (Seville and Marrakech for Aventis Pasteur).
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Newtours began its activity as a travel agency, expanding shortly afterwards into the congress organization field, later into 'DMC' activities and finally also into the Incentive sector; all these lines of business have been developed in the last 26 years with passion and success, giving us the opportunity to deal with and gain a thorough knowledge of each and every aspect of business tourism.
- Ford Chairman's Award at Palazzo Vecchio View picture
- Opel Leaders Club at the Galleria dell'Accademia View picture
- Sappi Fine Paper at the Certosa del Galluzzo View picture